Effects of Sleep Deprivation - 881 Words

Sleep is an essential part of life. Without sleep, the body does not get the energy that it needs to function. Yet a large amount of people do not get anywhere near the amount of sleep they need. Whether it is because of medical reasons or because there just is not enough time in the day, sleep deprivation is a major problem in todays society. The many people who do not get enough sleep usually end up suffering the consequences. No good can come from not getting enough sleep. Sleep deprivation has many negative effects, most serious of which are a decline in proficiency in school or work, emotional irrationalness, medical maladies, and serious weight changes. Sleep deprivation causes problems for people during the day. When a person†¦show more content†¦Hormones that control how much a person wants to eat and how full the stomach feels after that person eats are also not produced when the body does not get rest. People who suffer from sleep deprivation end up feeling hungrie r more often, but also end up not feeling satisfied after they eat. (Sleep Deprivation) No matter what the cause, sleep deprivation is a serious problem today. Many people continue to not get enough sleep without knowing what kind of consequences doing so can bring. Sleep deprivation works in a cycle that, once started, is hard to put an end to. Not getting enough sleep can affect the brain and the way a person works. Sleep deprivation can also cause emotional stress and make people anywhere between more irritable or more apathetic. Medical problems can also arise when the body is deprived of sleep. Also, the production of certain hormones is reduced and can lead to weight gain. Sleep deprivation has many negative effects, most serious of which are a decline of proficiency in school or work, emotional irrationalness, medical maladies, and serious weight changes. Works Cited The Effects of Sleep Deprivation. Sleep Deprivation. 24 Feb 2008Show MoreRelatedSleep Deprivation And Its Effect On Sleep849 Words   |  4 PagesSleep is a necessity in which, its value has been undercut. People of all ages, from college students, to middle-aged adult, have experienced the effect of sleep deprivation. Sleep deprivation is has poisoned the positive affects sleep has on ones life. In order to challenge the effects of sleep deprivation and study its effect on me, I conducted an experiment designed by James B. Mass. This experiment was created in 1991 to help students determine if they were truly sleep deprived. Out of the 15Read MoreEffects Of Sleep Deprivation. Sleep Deprivation Is, Irrefutably,962 Words   |  4 PagesEffects of Sleep Deprivation Sleep deprivation is, irrefutably, a massive health concern among Americans. Innumerable studies have been performed in hopes of finding out the perfect amount of sleep for a healthy lifestyle. Even though an average of 8-9 hours of sleep is practically unanimously recommended by health professionals, there is a huge discrepancy between that and the actual amount of sleep that teenagers in America are getting on average. The article â€Å"Go To Bed!† by Kerry Grens describesRead MoreSleep Deprivation And Its Effects1738 Words   |  7 PagesSleep is a major component of human life, taking up almost a third of an individual’s lifetime and allowing the brain to process an individual’s experiences, thoughts, and memories. Proper sleep is vital to maintaining good health, as it is associated with maintenance of many of the body’s processes such as metabolism and disease prevention. This has become difficult as this modernizing world is completely changing th e lifestyles of societies, and therefore the patterns of human sleep, due to schoolRead MoreSleep Deprivation And Its Effects1480 Words   |  6 Pagesnight of sleep, a person may not feel restored and refreshed and sleepy during the day, but be totally unaware that the person is sleep deprived. A person might just think it is just the stress of work, and school or this is just normal the way you normally feel and had no idea that you should feel differently. Sleep is one of the things we need to survive, getting less hours of sleep and not sleeping well is not good for your body both physically and mentally. Every day sleep deprivation in increasingRead MoreSleep Deprivation And Its Effects910 Words   |  4 PagesSleep what is? Seems like it should be an obvious thing to everyone you go to sleep when you’re tired and awake when you’re rested though the unfortunate reality, most of us take sleep for granted and deprive ourselves of a vital our brain needs to functio n at its fullest. First and foremost the concept that everyone needs 8hours of sleep is false for most adults there is slight variation some of us are perfectly capable of functioning with 6 hours others need those few extra winks of 9 hours a nightRead MoreThe Effects Of Sleep Deprivation710 Words   |  3 Pages Sleep Deprivation. How lack of sleep affects you? I bet everyone stayed awake for 24 hours at least once a life. Why has sleep deprivation become such a big issue? Firstly, the global human problem is that teenagers, especially high school or college students spend their nights on parties, in front of the computers playing games or some of them even doing their homework. As well, a lot of workers or workaholics spend their nighttime doing tasks and willing to skip sleep in order to impress theirRead MoreEffects And Effects Of Sleep Deprivation1286 Words   |  6 PagesEffects of Sleep Deprivation Sleep is important for good health. Studies show that not getting enough sleep or getting poor quality sleep on a regular basis increases the risk of high blood pressure, heart disease, and other medical conditions. In addition, during sleep, your body produces valuable hormones. These hormones help children grow and help adults and children build muscle mass, fight infections, and repair cells. Hormones released during sleep also affect how the body uses energy. StudiesRead MoreThe Effects Of Sleep Deprivation On Sleep Disorders926 Words   |  4 PagesCommission on Sleep Disorders Research, â€Å"at least 40 million Americans suffer from chronic, long-term sleep disorders† (Sleep Disorders and Sleeping Problems†). There are several causes for the increase in lack of sleep or sleep deprivation; which include, using electronics late at night, using your bed for more than just sleeping, and anxiety. As a result of modern technology, there are many people who every now and then don’t sleep well, but there are several who experience what is called sleep deprivation:Read MoreThe Effects Of Sleep And Sleep Deprivation On The Body1267 Words   |  6 PagesThe Effects of Sleep and Sleep Deprivation Has on the Body. Specific Purpose: To inform the audience about why we need sleep and what happens if you are sleep deprived. Thesis: Sleep is crucial for any living creature and lacking an adequate amount of sleep is detrimental to health. Introduction Attention Getter: Many of us will spend about a third of our lives sleeping, yet don’t know why we need sleep or how important it is for the body. Did you know you can die faster from sleep deprivation thanRead MoreThe Effects Of Sleep Deprivation On Sleep Disorders971 Words   |  4 Pagesbecome more about of society there has been a trend in people who are not getting a full night’s rest. According to the National Commission on Sleep Disorders Research, â€Å"at least 40 million Americans suffer from chronic, long-term sleep disorders† (Sleep Disorders and Sleeping Problems†). There are several causes for the increase in lack of sleep or sleep deprivation; which include, using electronics late at night, using your bed for more than just sleeping, and anxiety. As a result, of more American’s

Analysis Case Study Shell Oil Company - 1939 Words

The following analysis evaluates the challenges faced by Royal Dutch Shell Oil Company involving their monumental proposed investment into their Nigerian operations. When global companies experience extreme criticism such as Shell, they are usually tasked with identifying optimum solutions to reverse the negativity. In addition to assessing the challenges, this analysis provides some potential strategies that can be implemented to resolve the issues within this case. Problem Statement Royal Dutch Shell Oil Company proposed to execute the largest industrial investment ever made in Africa. Their proposal was a response to three separate issues. However, there were problems with the proposal. A major problem was that two†¦show more content†¦The Shell joint venture included nearly 100 oil wells, two refineries, and a fertilizer plant all in the area known as Ogoniland. The cultural and social issues involved in this case are extensive and quite complex. Nigeria was a British colony until 1960, and has a population of over 115 million, making it the most populous country in Africa. Nigerias former colonization could have been a key reason why Shell Oil, a British company had such a vested interest in the country. Nigerias government has the serious challenge with trying to unite 250 different ethnic and linguistic groups. An interesting issue with the Nigerian culture is that the country continued to be wiling to sell almost unlimited oil supplies, even though their reserves were not nearly as ample as countries such as Saudi Arabia, which is more prone to limit supplies. Additional cultural and social issues included the problems that native Ogonis had with Shell Oil Company. Even though Shell used the land in this area to run their operations, very little of the revenues were reinvested to help maintain the land. As a result of the lack of attention given to Ogoniland, a group of natives led by author Kenule Saro-Wiwa, formed the Movement for the Survival of Ogoni People (MOSOP). MOSOP began campaigning for a greater share of oil revenues to restore the environment of Ogoniland, and compensation for losses fromShow MoreRelatedSWOT Analysis of Shell in Nigeria1364 Words   |  5 PagesOverview of Shell and Operations - Shell is a group of energy and petrochemicals companies, which are operating in more than 140 countries and territories. The Royal Dutch/Shell Group, commonly know as Shell, is an amalgam of over 1,700 companies all over the world. 60% of the Group is owned by Royal Dutch of the Netherlands, and 40% is owned by the Shell Transport and Trading Group of Great Britain. These two companies have worked together since 1903. Shell includes companies like Shell PetroleumRead MorePaper581 Words   |  3 Pagesstructure of Royal Dutch/Shell Group. Does it differ from the equity listings of other companies that you know? These equity listings are different from companies such as BP and Exxon. All subsidiary companies’ shares were held by the Group Holding Companies in the ratio of 60/40 (Royal Dutch/Shell). The corporate structure is outlined in the figure below. Individuals and Institutions Individuals and Institutions Royal Dutch Petroleum Company Netherlands 60% The â€Å"Shell† Transport and CoRead MoreShell Fracking1615 Words   |  7 Pages How has Shell s new business strategy of Fracking affected sales growth and how will it affect the profit growth going forward? (not done) Word Count:____ Introduction: Royal Dutch Shell or Shell, which it is commonly called, is a global company which seeks to be the leader in the gas and oil industry. Founded in 1907, Shell’s mission is to deliver the best value to its shareholders, while helping to meet energy demands all around the world. In addition to its roleRead MoreSwot Analysis : Oil And Gas Industry1213 Words   |  5 PagesIntroduction The Oil and Gas Industry is one of the oldest industries in the world. This industry plays a crucial role for the survival of mankind on this earth. It is tough to imagine life without the products of oil and gas companies. The ExxonMobil is one of the largest companies in the oil and gas industry. This company had experienced ups and own in its journey from beginning till now. In this regard this paper discusses about the Strengths Weaknesses Opportunities and Threats (SWOT) analysis for ExxonMobilRead MoreAssessment Of Shell s Corporate Social Responsibility1367 Words   |  6 Pagesin the Niger Delta Region of Nigeria Executive Summary Oil for over a decade has been the main source of income for the Nigerian economy. It accounts for more than 70% of export.The Niger Delta region of Nigeria has been plagued with different negative effects of oil exploration. The environment, economy and even quality of human life have been greatly affected. This has created a lack of trust between the inhabitants and the oil companies, and even with the Nigerian government. Corporate SocialRead MoreChiquita Csr Case Study1528 Words   |  7 PagesAnalysis: Litigation Chiquita This case study deals primarily with the issue of litigation. The case study focuses especially on litigation concerned with U.S. companies being held accountable in U.S. courts for their actions and influences in foreign countries. The main company highlighted within the case study is Chiquita, the largest employer of banana workers in Latin America. This analysis will dive deeper into the actual issue of litigation and will focus on the Alien Tort StatuteRead MoreConducting a Strategic Management Project2786 Words   |  12 Pagesassignment Conducting a strategic management project COMPANY: SHELL Introduction Shell is one of the world s leading energy group and petrochemicals companies. It has around102000 employees in more than 100 countries. The objectives of the Shell Group are to engage efficiently, responsibly and profitably in oil, oil products, gas, chemicals and other selected businesses and to participate in the search for and development of other sources of energy to meet evolving customer needs and theRead MoreA Research Study On Scenario Planning1567 Words   |  7 Pagesscenario (Nelson, 2014). Corporations such as Shell pioneered scenario planning in the 1970s as they realised traditional tools of forecasting became strategically dangerous as the environment began to destabilize in the 1950s (Nelson, 2014). Shell use scenarios at three levels to analyse the uncertainties in the environment from a; global, country and business perspective. Shell used scenario planning to look broadly at the impact the price of oil could have, and develop stories that could challengeRead MoreThe Shell Oil Company: Fuel Oil Cargo Transportation Cost Minimization1911 Words   |  8 PagesSTRAYER UNIVERSITY THE SHELL OIL COMPANY: FUEL OIL CARGO TRANSPORTATION COST MINIMIZATION A TERM PAPER SUBMITTED TO PROFESSOR FARAMARZ FATHNEZHAD, PH.D. QUANTITATIVE METHODS FOR BUSINESS MAT540 007016 WINTER 2006 BY ALPHARD VICTOR T. ROMERO ALEXANDRIA, VIRGINIA MARCH 2006 Contents Chapter 1. Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..2 2. The Case Of Shell Oil Company†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦...†¦Ã¢â‚¬ ¦..†¦.3 3. The Case Figures And Calculations.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦.....Read MoreEssay on Shell Company Oil Spills in Nigeria4561 Words   |  19 Pagesï » ¿ SHELL COMPANY OIL SPILLS IN NIGERIA By MOHAMMAD MOHIB SIDDIQI H00034532 Executive Summary Shell is one of the global energy and petroleum companies around the world. The strategy of Shell Company is to generate more profit for the organization and to move forward the business investments so that Shell Company is sustaining a competitive situation in the Global market and to provide revenues to the shareholders by meeting

Hamlet Essay Free Essays

World Literature Essay 4 05-02-12 Heroism A hero is someone who lives their life not to please others, but lives in such a fashion that they can die knowing that everything they said or did was based on what their heart desired. There are three characters in this sections reading that apply to this definition of a hero. From â€Å"A Thousand Splendid Suns† Mariam and Laila are both heroes and from â€Å"Hamlet,† and Hamlet is the third hero according to this definition of a hero. We will write a custom essay sample on Hamlet Essay or any similar topic only for you Order Now In the book â€Å"A Thousand Splendid Suns,† there are two characters that fit the role as hero in my eyes. The first character from this story is Mariam. Mariam is an extremely hard workingwoman who as assumed her role in society. The role in this society that her and many others deal with day in and day out is shown in the text through the quote that follows; â€Å"Like a compass needle that points north, a man’s accusing finger always finds a woman. † No matter what Mariam does she is never going to be right. Yes Mariam follows these laws but she also stands up for what she believes in. Meaning, when it comes down to something Mariam loves she will fight for it. In part 3 of this story Mariam encounters a situation where she either had to kill someone who was in the wrong or let someone she loved be murdered. After choosing to protect the one she loves and murders Rasheed she does the heroic thing and accepts the fact that she murdered someone and assumes the responsibility for her actions. When her best friend trys to persuade her to come with her, running away, Mariam responds with â€Å"For me it ends here. There’s nothing more I want. Everything I’d ever wished for as a little girl you’ve already given me. You and your children have made me so very happy. It’s all right, Laila jo. This is all right. Don’t be sad. † These words define the hero she is, she did what she believed in and she protected the ones she loved. The second character in this plot that shows personality traits of being a hero, as defined earlier is, Laila. Laila was just as much of a hero in this story as, her role model, Mariam was. Laila stood up for what she believed in this novel like no other. Laila shows traits that I would also like to point out, she fights for what she believes in, she respects the ones she loves, but she does lie to protect herself, which is important to defining a hero. Hero’s can be precieved as this perfect human being with no flaws but no one can actually make it through an entire life without making mistakes. Being a hero means if you do mess up and do something out of the so-called †heroic† parameters you fix the issue the way an honorable person would. This idea is shown through Laila in a portion of this novel vividly. Laila has disrespected Mariam by marrying Rasheed to hide her pregnancy with Tariq, but one night when Laila refuses to have sex with Rasheed, events occur that show that Laila will risk her life to protect the one she cares about. This event is shown in the story through the following quote, â€Å" Rasheed raised the belt again and came at Mariam. Then an astonishing thing happened: The girl lunged at him. She grabbed his arm with both hands and tried to drag him down†¦ † Another portion of this novel that Laila shows her heroistic traits is when Rasheed starts to beat Mariam. The way that Laila reacts shows that someone she loves comes come before the limitations her society puts on her. When Rasheed starts to beat Mariam, Laila punches Rasheed so hard that he stumbles back a couple steps, but she hit him knowing that once she did, the attention would be brought from Mariam to Laila. This shows that Laila would rather take physical harm to protect someone she loves. The third and final character that represents someone who shows â€Å"Heroism† comes from the play â€Å"Hamlet. † Hamlet is an extremely dynamic character and shows many heroistic traits. In this play, Hamlet is faced with extremely hard situations to cope with. The play basically opens with him losing his father and his uncle marrying his mom. For a young boy to have to cope with this turn of events shows a great deal in its self. After Hamlet speaks with the ghost of his father, he is faced with the request of his father to avenge his death. After all that he is faced with Hamlet has to juggle the fact that his uncle murdered his father and his mother married him shortly there-after and his friends not being able to know about the real way his father died can take an extreme toll on his sanity. After all this being said and took in consideration, Hamlet makes a mistake and kills Polonius thinking he was Claudius. At the duel between Hamlet and Laertes Hamlet says something that shows the meaning of a hero, â€Å"Hamlet agrees to fight, saying that â€Å"all’s ill here about my heart,† but that one must be ready for death, since it will come no matter what one does. † This quote shows that no matter what happens in the proceeding moments Hamlet is doing something that his heart desires, and something he feels right. It doesn’t always have to be the right thing being done, but something makes you a hero to yourself. Hamlet also displays traits showing the thought of a hero; when before the duel between him and Laertes he says, â€Å"Give me your pardon, sir: I’ve done wrong; But pardon’t as you are a gentleman. This presence knows, And you must needs have heard, how I am punished with sore distraction. What I have done, that might your nature, honor and exception roughly awake, I here proclaim was madness. † Hamlet showing his apologies and accepting what he did was wrong, and openly admitting to it in front of a crowd is representing his honor and gratitude. In the novel â€Å"A Thousand Splendid Suns† and the play â€Å"Hamlet† the word â€Å"Hero† is defined in unbelievable fashion. These two pieces have made a clear understanding of this definition. No matter the issues or problems one may be going through if they are able to please themselves and do what they feel is the right thing to do, you can be your own hero. Hero is such a small word with a huge meaning behind it, and if someone can live by that definition they will partake in a wonderful life that no one will be able to fault. How to cite Hamlet Essay, Essays Hamlet Essay Free Essays In Shakespeare’s Hamlet, through his protagonist, he explores ideas relating to conflict. Using detailed textual evidence, how has your personal response to Hamlet been shaped through the composers use of dramatic techniques? ‘ [Hamlet] is a success, for he gets his man, but a failure, for he leaves eight bodies, including his own, where there was only meant to be one’- B. Nightingale Shakespeare composed Hamlet as a representation of the conflict inherent in issues surrounding life and death and the many reinterpretations of the text attest to Catherine Belsey’s theory of the ‘myth of an unchanging human nature’. We will write a custom essay sample on Hamlet Essay or any similar topic only for you Order Now Modern interpretations of Hamlet such as Kenneth Branagh’s 1996 film use the medium of film and existential issues to create new meaning from Shakespeare’s original text. In using the conventions of the revenge tragedy genre, expectations are created for an audience who understand the conflict that looms under Claudius’s leadership unless Hamlet revenges his father’s ‘most foul and unnatural murder’. Yet Hamlet is conflicted over the moral dilemma that confronts him, expressing this through his Judeo Christian perspective of ‘O cursed spite that ever I was born to set it right’. His powerful use of soliloquy throughout the play explores the paradigm shift between Renaissance and Judeo-Christian ideas on life and life after death. ‘To be or not to be†¦ ’ asks Hamlet, reflecting the philosophical existential concerns of this context and supporting the plays longevity for these paramount concerns remain relevant to every context. Here Shakespeare has successfully mirrored the ferment and change in his society, whilst modern directors mirror theirs in ways that reflect their values and beliefs. It is for this reason that Shakespeare’s work is described as ‘not of an age, but for all time’ (Ben Johnson). Shakespeare’s exploration of the conflict caused by the ferment of the times underpins Hamlet with Shakespeare’s use of verisimilitude consistently used to explore events. We see Claudius mourning his brother’s death, and reminding the court of his late ‘most valiant brother’. However, the dramatic appearance of the apparition informs our understanding that Claudius is the ‘Serpent that did sting [Hamlet’s] father’s life’ by committing regicide, exposing Denmark by disturbing The Great Chain of Being and Divine Right of Kings. Society begins to disintegrate, symbolically represented as ‘something rotten in the state of Denmark’ with metaphorical references to Denmark as ‘an unweeded garden’ where ‘things rank and gross in nature’ supporting the audiences understanding of the disorder within the natural world by the act of regicide. However, the use of revenge tragedy conventions continually reminds the audience that Hamlet will avenge the treacherous act in keeping with audience expectations. However, modern audiences will not always translate this inherent meaning as modern interpretations intensify the meaning inherent in new contexts. Shakespeare’s effective use of characterisation sees the affect of Claudius’s action on him as well as he suffers the guilt of his ‘offense’ which holds the ‘primal eldest curse’ and allusion well understood by its audience. Claudius’s other allusions to disease and corruption ‘vile and loathsome crust’ echoes his conflicted nature, and appropriately represents the state of Denmark in keeping with Elizabethan ‘truth’. The use of the play within a play as a ploy by Hamlet emphasizes and reflects his inability to find the absolute truth of Claudius’ treachery before he acts. Similar to Hamlet’s inner conflict, Claudius is in a philosophical debate in his soliloquy where he prays to heaven asking forgiveness for his sin and to ‘wash it white as snow’, an admission of guilt but an inability to give up ‘My crown, mine own ambition and my queen’. The conflict between Hamlet and Claudius is heightened as the audience become privy to Claudius’ understanding that ‘his words without thought will never go to heaven’, leading to the expectation that both must die. Whilst this is almost always the outcome of many modern reinterpretations of Hamlet the reason tends to centre on jealousy and envy and disloyalty rather than an understanding of the Great Chain of Being and the Divine Right of Kings. Hamlet’s distinctive nature has not constrained its ability to be reinterpreted being received and valued in many different contexts, resulting in a diverse range of interpretations, in particular Kenneth Branagh’s 1996 filmic version. Branagh’s four hour film is a holistic representation of the play and has encompassed Branagh’s inclusive understanding of its unity. We know from Shakespeare’s original that Hamlet struggles with his destiny and Branagh expands on this struggle shown particularly in Hamlet’s soliloquy in Act 3 Scene 3. Claudius is praying, and Hamlet is ready with sword, Branagh uses an extreme close up of Hamlet’s eyes symbolically a window to his soul and through the power of the medium of film he add his reading as flashbacks on Hamlet’s desire. Claudius delivers his soliloquy in a confessional, with clothing exaggerating the irony of this act. The camera slowly zooms into Claudius during the soliloquy, so his true feelings are potently revealed. It is not just through words and dramatic techniques as with Shakespeare that meaning is made but through camera angles and close up shots demonstrating the power of different contexts to add and take meaning from the reinterpretation of a text. Shakespeare has presented a play that reflects the meaning inherent in his context. Understanding Elizabethan England’s milieu has allowed me to understand why Hamlet acts as he does and the conflict that arises within him. However, it is Branagh’s production with the use of visual and cinematic techniques that has intensified the power of reinterpretations to explore new ideas about the text and Hamlet’s actions and to realise the power of post modern ideas in creating new meaning for new audiences. How to cite Hamlet Essay, Essays Hamlet Essay Free Essays Hamlet essay draft. William Shakespeare’s prominent role in English literature is accountable to his ability to reflect and challenge matters substantial to humanity; provoking the reverberation of similar feelings in the human psyche. The revenge-tragedy Hamlet, being the most examined and decoded text of Shakespeare’s, implements several elements that contribute to strengthening the revenge plots by the characters of Hamlet and Laertes. We will write a custom essay sample on Hamlet Essay or any similar topic only for you Order Now The thematic concepts of mortality and verisimilitude are key principles in shaping Hamlet as a character motivated to take advantage of his toilsome relationships and problematic fellow characters, in order to carry out his revenge. Mortality is a pivotal theme throughout Hamlet. Its role in revenge is immediately addressed in the presence of the ghost of Hamlet’s father, King Hamlet. The appearance of the ghost displayed inconsistency with the beliefs of the audiences of Elizabethan times as the concept of purgatory was against Protestantism, the commonly accepted religion in Elizabethan England. The serpent that did sting thy father’s life/ Now wear his crown† is a biblical allusion to the snake from Adam and Eve to blatantly expose the blasphemous deeds of Claudius. The ghost urges Hamlet to avenge his death in order to â€Å"Let not the royal bed of Denmark be a couch for luxury and damned incest†, referring to Gertrude’s lustful motives in her quick resilience to marry Claudius thereafter King Hamlet’s death. Patriarchal discourse hints at Shakespeare’s misogynous perspectives, and is implemented to insinuate that the mortality of King Hamlet has augmented the effect of his ability to influence Hamlet to seek vengeance. Mortality not only sparks Hamlet’s revengeful ambition, but his contemplation upon mortality thwarts his attempts to kill Claudius. Recurring suicidal thoughts are evident in his first soliloquy in Act 1 Scene 2, wishing that God â€Å"had not fix’d his canon ‘gainst self-slaughter! † The mortal sin of suicide is proposed to the audience, which would have diverged from Christian mores. The employment of exclamatory language and exaggerated characterisation of Hamlet’s over-stimulated intellect presents the audience with a hamartia. S. T. Coleridge addresses this fatal flaw of Hamlet, believing that he â€Å"vacillates from sensibility, and procrastinates from thought, and loses the power of action in the energy of resolve†. The famous â€Å"to be, or not to be† soliloquy also exhibits Hamlet’s suicidal thoughts and their role in stunting his retribution. Enlightenment values are present in the metaphor where he attempts to reason with himself â€Å"Whether ‘tis nobler in the mind to suffer†¦ or to take arms against a sea of troubles†. Hamlet’s questioning of the righteousness of life over death exposes his insecurity with mortality and provokes the audience to reflect upon their own morality in terms of suicide. Shakespeare’s use of verisimilitude is evident in Hamlet’s first revenge tactic â€Å"To put an antic disposition on† in Act 1 Scene 5. The feigning of madness thereby increases anticipation for avenging his father’s murder, and also creates dramatic irony in confusing Claudius and Polonius to think that these fits are due to â€Å"the very ecstasy of love†. Hamlet’s Machiavellian tactics are again utilized in his second scheme of verisimilitude where the technique of mise-en-abyme forestalls the climax of the play. Hamlet’s â€Å"mouse-trap† play â€Å"Wherein I’ll catch the conscience of the king† re-enacts the ghost’s description of Claudius’ murderous ways and his incestuous marriage to Gertrude soon after, provoking a wild reaction from Claudius that confirmed his liability for King Hamlet’s death. Dramatic irony is emphasised through alliteration when Hamlet tauntingly asks â€Å"What, frightened with false fire? † as Claudius rises to leave. The imperative â€Å"Give me some light. Away! † incorporates exclamatory language to express Claudius’ fear of exposure as a murderer to the kingdom, thus threatening his place in Denmark’s aristocracy. It is thus insinuated that Hamlet’s revenge operation is working as Claudius is now in a vulnerable position, and is consequently threatened by Hamlet. Verisimilitude has benefited Hamlet in being the tool for him to carry out his revenge plots, as well as counteracting his process of vengeance; undertaken his procrastination of action or by having it being used against him. Claudius’ murder is adjourned by Hamlet as he is found inside of the king’s private chapel attempting to reconcile his sins with god. â€Å"Oh my offence is rank, it smells to heaven† uses sensory imagery to evoke Claudius’ strong suffering from guilt, revealing Machiavellian elements in his self-serving nature. The falsely assumed state of prayer thus provokes Hamlet’s introspection â€Å"I, his sole son, do this same villain send to heaven†; an epiphany that exposes his murderous scheme as an unworthy form of revenge and thus once again defers his vengeance. Claudius’ unintentional verisimilitude augments Hamlet’s hubris in wanting a prodigious vengeance for his father, in which Hamlet’s mind is described by T. S. Eliot as â€Å"naturally of the creative order, but which through some weakness in creative power exercises itself in criticism instead†. Verisimilitude then becomes an intended use of manipulation by Claudius to carry out his own sub-plot for Hamlet’s death, but stating to Laertes that the motive is to â€Å"Requite him for your father†. Laertes feels condoned to commit the mortal sin of cutting Hamlet’s â€Å"throat i’th’church† as Claudius uses Machiavellian politics to take advantage of Laertes’ vulnerability quickly thereafter the death of his father, Polonius. An element of subterfuge is then implemented in Laertes’ purpose to â€Å"anoint my sword†, using a poisoned sword as a sub-plot of verisimilitude to carry out his own vengeance for his father in the duel against Hamlet. Mortality and verisimilitude are distributed evenly throughout the play Hamlet in order to engage audiences with Hamlet’s systematic pursuit of revenge. The characterisation of Hamlet being so immersed in his own realm of thoughts stunts his mission for vengeance. This is in stark contrast to the characterisation of Claudius being a Machiavellian sociopath that takes whatever action he needs to in order to succeed. Thus, it is justified that Hamlet was not only the cause of his own demise, but also the cause of further disruption in the Chain of Being. Therefore, this revenge-tragedy would lack textual integrity without the thematic concepts of mortality and verisimilitude. How to cite Hamlet Essay, Essays

Safeguarding In The Health and Social Care

Question: Understanding the factors that contribute to the incidents of abuse and harm to self and others (500 words) continuing from the case scenario in Task ,A what you must do - In the third section of your report, LINKING your answers to the case scenario give a clear analysis of the impact of social and cultural factors on different types of abuse and /or harm to self and others. Answer: Reasons for some people becoming more vulnerable to abuse and harm This section of the paper deals with the reasons that why some people like Mrs. P and others can be more vulnerable to abuse and harm to self as well as to others. The Dementia is the term used for those patients who have unstable mental conditions. It is not any particular disease, but a group of symptoms belongs to this category. It is a chronic as well as persistent disease of the mental systems caused by several brain disorders or sudden brain injuries. The symptoms of this disorders are like memory loss, change in the personality, and reasoning impairment. According to this report, Mrs. P is recently diagnosed in the year 2011 with the disease of Dementia. Thus, she as well as people very similar to her are seriously mentally unstable and could not take proper care of them. They seriously lack their memory power. They also lack the capacity to give attention or pay focus on individual items, as well as they, lack the ability to make proper judgments about the right and wrong. The primary cause of this disorder is the severe damage to the cells in the brain. If at a particular region of the brain, cells get damaged and lost the function then the entire area lost the coordination. This sudden and severe loss locks the ability of the cells in the brain to communicate and pass signals between each other. Thus, when there is no proper coordination between the cells in the brain the brain malfunctions. Because of this malfunctioning a divergence occurs to form the normal going that affect the normal behavior and feeling of the person (Abbott et al., 2013). This disorder is a result of depression, excessive mental stress, lack of proper diet and nutrition and excessive or improper medications (Randall, 2013). Abuse means to use anything for any negative purpose which is harmful whereas, harm ways to damage both the physical and the mental peace of any person. Since these patients always suffer from a memory loss, they are mostly vulnerable to abuse and harm. If they fail to remember where they have kept their purse or wallet during paying bills, forget to pay bills or make unnecessary arguments, or do not remember certain items during planning or preparing dishes or while traveling in new areas, they will be abused by other people. They usually lack the capacity to provide the required attentions in a particular work. Thus, become more prone to violence. They do not have the abilities to differentiate between the right and wrong and fail to make judgments. For this, they may harm themselves like by committing suicide for being unable to take the mental pressure or for other stresses related to family or outside world. They may even hurt themselves by using harmful items like knives. Simil arly, they may harm others for the same reason of being incapable of taking the right decisions and making proper judgments. Due to their this particular feature, they may even abuse others for no reasons or certain silly reasons (Wilkins, 2013). The risk factors leading to abuse and harm This section of the paper profoundly deals with the risk factors, which may result in the event of damage and harm to Mrs. P and other persons. Here, Mrs. P lives in Luton. She has been recently diagnosed in the year 2011 with the disease of Dementia. She and patients like her are seriously mentally unstable and could not take proper care of them. The risk factors are: Lack of proper care and judgment: Since people like Mrs. P require the proper care, they are very prone to abuse. They lack the power to remember anything correctly. The cells of the brain require good coordination among themselves. They even fail to pass the signals. Thus, the entire brain malfunctions. Patients like her forget about their daily routines and several other useful items. Due to this, they may even harm or abuse others without remembering is the person right or wrong for them. Patients like her fail to give the required attentions and focus on the particular subjects or any discussions for which they are subjected more to the abuses and harms (Toye, 2013). Patients like her lack the capacity to make proper judgments about the right and the wrong for which there all efforts to judge a person or a situation are in vain. Thereby, they take bad decisions. Others subject them to get abuse due to this, and also they abuse others for not being able to make proper decisions. They even harm themselves like committing suicide for not being able to put up with the decision they have done or understood (Singhal, 2014). Extra dependency: As the patients like Mrs. P seek to be dependent excessively due to physical unhealthiness on those with whom they live and share their life stories they get abuse and harm. Due to their unhealthy condition the person on which these patients are dependent, they feel that they are trapped in this patients. Thus, the individuals abuse and harm the patients. As a result, the patients also sometimes hurt themselves (Prince, 2013). Family problems: The prolonged family issues that any person face may prevent him or her to look for these types of patients. In particular families violence is regarded as the usual reaction to any stress (Brooker Latham, 2015). This may proceed with generations. In this case study, there were family problems because two generations, i.e., Mrs. P and her and his family, live together, and there the problems between the different generation are present. They hold different roles and values from cultural, worries and issues for which patients like Mrs. P are very prone to the risk of harm and abuse. Feeling lonely: These type of patients are subjected to isolation. They are left alone due to their of coordination power with their family. Similar things occurred with Mrs. P and other like her. As in this case study after acquiring the property from Mrs. P her son cared for his mother but as days passed the attention turned into avoidance. Her money is even misused by her son for his family. This gave a lot of pain to Mrs. P, and she undergoes depression. The impact of social and cultural factors on different types of abuse and or harm This part of the paper profoundly discusses the impact of social and cultural factors on different types of abuse and or harm to self and others. For shaping or constructing the behavior of any person, the social and cultural factors are highly responsible. These factors can even induce the use of violence. Abuse and harm of adults can occur at any place and in any type of environment (Moyer, 2013). These may be homes, hospitals even nursing homes. Usually people with physical disabilities and people who are often misused as substances. Abuse and harm to self as well as others can be termed as a single or any repeated action or when the correct action is not present. It may occur within any type of relation where there is a minute expectation of trust which can harm to any person who is vulnerable to adverse conditions (Cameron et al., 2014). Mrs. P is a victim of social disharmony. She is unable to tolerate the inhuman behavior of her own son. The "mother heart" cries for love for both her children. She wants a family where everyone would stay together and happily. She cannot bear her own son's excessive greed for money and properties. She even cannot let her son who never thinks back to force her sister to stay away from the mother. She is in a dilemma to believe this brutal truth and thus, she is becoming stressed, anxious, depressed and started to curse herself. This led to the state of trauma to such an extent that she began to lose her own identity. The different impact of social and cultural factors on different types of abuse and or harm to self and others are as follows: Lack of immunity and nutrition deficiencies: Over thinking and stress can lead to immunity problems (Johannesen LoGiudice, 2013). People generally intake proper meals when they are over-stressed which can cause dehydration, vitamin deficiency and many other problems (Moyer, 2013). This results in a breakdown of the immune system and can affect brain or nerve cells which can take anyone to severe stages of dementia. As stated in this case study, the lack of immunity and lack of proper nutrition in Mrs. P's daily diet resulted in the loss of her all wish and will to live longer. Depression: Depression is an early sign of or symptom of Dementia as it directly damaged the brain cells. Stress hormones released during this time can harm the brain and alter the volume. These results in the following common brain disorders which occur other than dementia are: brain tumor, Hypoxia which is caused due to lack of oxygen in brain tissues, Subdural Hematomas which is caused due to bleeding from the surfaces of the brain and covering the brain, Normal-Pressure Hydrocephalus which is caused due to enlargement of the ventricles in the brain. As stated in this case study Mrs. P also suffered from depression as her family, i.e., her son and his family who were staying with her ignored her after taking all her properties. She was left alone at that stage of her life when she required the support, care, and loves for her family the most. This gradually generated depression in her mind. It resulted in a decline of her health condition tremendously. Age factor: The age factor plays a main role in such situation (Abbott et al., 2013). If the person as Mrs. P, who is timeworn, they hardly understand anything. She at this stage of her life lack the good efficiency to understand anything as her brain cells require the coordination between them. Medications : The use of the commonly used drugs with higher doses for a longer time due to over faith in those medicines. As well as the use of non-prescribed medicine due to the lack of anyone to help or take care of. Moreover, people like Mrs. P require proper people to seek help and support. References Abbott, K. M., Bettger, J. P., Hampton, K. N., Kohler, H. P. (2013). The feasibility of measuring social networks among older adults in assisted living and dementia special care units.Dementia, 1471301213494524. Brooker, D., Latham, I. (2015).Person-Centred Dementia Care: Making Services Better with the VIPS Framework. Jessica Kingsley Publishers. Cameron, C., Watson, D., Robinson, J. (2014). Use of a Synthetic Cannabinoid in a Correctional Population for Posttraumatic Stress DisorderRelated Insomnia and Nightmares, Chronic Pain, Harm Reduction, and Other Indications: A Retrospective Evaluation.Journal of clinical psychopharmacology,34(5), 559. Johannesen, M., LoGiudice, D. (2013). Elder abuse: a systematic review of risk factors in community-dwelling elders.Age and Ageing, afs195. Moyer, V. A. (2013). Screening for intimate partner violence and abuse of elderly and vulnerable adults: US Preventive Services Task Force recommendation statement.Annals of internal medicine,158(6), 478-486. Prince, M., Bryce, R., Albanese, E., Wimo, A., Ribeiro, W., Ferri, C. P. (2013). The global prevalence of dementia: a systematic review and metaanalysis.Alzheimer's Dementia,9(1), 63-75. Randall, J. R., Rowe, B. H., Dong, K. A., Nock, M. K., Colman, I. (2013). Assessment of self-harm risk using implicit thoughts.Psychological assessment,25(3), 714. Singhal, A., Ross, J., Seminog, O., Hawton, K., Goldacre, M. J. (2014). Risk of self-harm and suicide in people with specific psychiatric and physical disorders: comparisons between disorders using English national record linkage.Journal of the Royal Society of Medicine,107(5), 194-204. Toye, C., Lester, L., Popescu, A., McInerney, F., Andrews, S., Robinson, A. L. (2013). Dementia Knowledge Assessment Tool Version Two: Development of a tool to inform preparation for care planning and delivery in families and care staff.Dementia, 1471301212471960. Wilkins, D. (2013). Balancing risk and protective factors: How do social workers and social work managers analyse referrals that may indicate children are at risk of significant harm.British Journal of Social Work, bct114.

Challenges of Women in China

Topic Paragraph In many societies, women are faced by challenges they have to deal with on a daily basis. Some of the challenges they face deprive them of their capacity to sustain their livelihoods hence compelling them to lead lives of poverty.Advertising We will write a custom proposal sample on Challenges of Women in China specifically for you for only $16.05 $11/page Learn More In China, women who live in rural areas prone to floods go through a lot of suffering when the floods occur (Du and Zheng 75). Some of the factors that make them suffer include lack of planning on how to mitigate the effects of floods and inadequate disaster preparedness. As a result, there is need for women to be empowered through various projects that attempt to reduce their vulnerability to natural disasters. Among the organizations that have taken the lead in addressing the challenges women face in China is China Women’s Development Foundation. The foundation inten ds to work on a project that will deal with the challenges women are exposed to due to natural disasters. This detailed proposal provides the funding agency with a breakdown of how the project will be undertaken (Community Projects Funding 5). Funding Agency and its Guidelines The funding agency to provide funds for the project is known as Women’s Hope and Education Trust. It is an international organization that funds women’s projects with the aim of empowering them and reducing some of the problems they go through. The agency has a number of guidelines that should be followed in order for funds to be granted. The first guideline is that the group seeking the funds must have worked for at least two years and its membership must exceed eight people. The second guideline is that there must be a guiding constitution for the group. The third guideline is that the group should demonstrate leadership qualities and preparedness to impact the community positively. The fourth guideline is that the group should prove its inability to pay the required money and finally, it should be ready to receive further training in educational institutions.Advertising Looking for proposal on gender studies? Let's see if we can help you! Get your first paper with 15% OFF Learn More Literature Review Project Summary Most women in China are exposed to many social problems due to lack of financial resources and the fact that education chances for women are limited. When natural calamities such as floods take place, people suffer with women bearing the brunt of such calamities hence the need to find ways to reduce the adverse effects that come with floods. In China, women who live in the river basins are exposed to high economic risks since such calamities occur repeatedly. Despite the fact that the calamities are seasonal, once they occur women lose their livelihoods, housing and even deaths are recorded. This happens as a result of lack of enough planning, a bsence of organizational skills and ineffective strategies to mitigate against such disasters. In order to deal with the unfortunate circumstances women find themselves in, Women’s Studies Institute in China intends to put in place mechanisms to counter the risks associated with such disasters and instead raise livelihood chances for the vulnerable women. The project intends to build capacity for women living in disaster prone areas to assess economic risks, embrace strategies of coping with the disasters and reduce the losses associated with the disasters. In addition, the project will increase the chances of livelihood for women by improving their access to markets, elaborate planning, quality production and encouraging women to work collectively. The project intends to boost new techniques of carrying out agricultural activities, make use of available subsectors and establish and support cooperatives with a strong emphasis on participation of women. Through the interventio n, it is anticipated that women and the community at large will gain new skills that will sustainably improve their chances of livelihoods after disasters. Problem Statement Women and other disadvantaged individuals in China who live in areas prone to floods are exposed to rising economic risks apart from having to deal with the difficult impacts of natural disasters. The nature of the land and topography in China exerts pressure on the environment hence it causes unexpected disasters such as floods.Advertising We will write a custom proposal sample on Challenges of Women in China specifically for you for only $16.05 $11/page Learn More Such disasters affect women negatively and make their lives difficult due to lack of economic sustainability. Floods in China lead to destruction of agricultural land, displacement of biodiversity, reduction in the productivity of human health and loss of livestock. These occasional occurrences make women even more vulne rable, destroying their source of livelihoods and making their sustainability mechanisms unfruitful. In addition, women more often concentrate on income generating activities that are not sustainable due to lack of enough planning, absence of organizational ideas and ineffective strategies of coping with the situations. As a result, there is need to put intervention measures in place in order to liberate the Chinese women who live in rural and vulnerable regions from the challenges they go through (Jacka and Sargeson 198). Project Description Following a request from the funding agency, this proposal is developed to create and implement an intervention mechanism aimed at improving the lives of the Chinese women and enhance their livelihoods. The proposal discusses strategic approaches that will be used together with the efforts of other organizations in managing disasters and reducing the vulnerability of women. The main contribution of the project will be the increase in livelihood chances for women, factoring in the natural calamities and working for a long-term sustainability for the vulnerable women. The project will look at the areas where women are vulnerable and marginalized and create strategies that will increase their knowledge and skills in sustaining themselves. Project Goals The project’s overall goal is creating better livelihoods for the Chinese women who face many challenges due to natural disasters and underdevelopment. Project Objectives The following are the objectives the project intends to achieve: Eliminate the economic risks that face women in rural areas as a result of natural calamities Enhance the capacity of the targeted women to identify, produce, finance and market the agricultural products they produce. Support the establishment of community-based organizations and develop strategies for marketing the products produced by the women in order to increase their sustainability. Project Results The following results are expect ed to be achieved by the time the project will come to an end.Advertising Looking for proposal on gender studies? Let's see if we can help you! Get your first paper with 15% OFF Learn More The women will have more knowledge on how natural disasters such as floods affect their economic sustainability. They will also have adopted appropriate participatory strategies to mitigate against the effects of natural disasters on their lives. In addition, the women will have acquired skills of managing the community-based activities aimed at improving their livelihoods. Project Methodology There are a number of components that will be adopted by the project in an attempt to implement the project methodology and eventually achieve the desired goals. Awareness and education on Disaster Preparedness The project will make arrangements for the women to be taught how to deal with disasters through workshops. This will boost their existing knowledge on disaster preparedness. The main focus will be the economic hurdles that are brought about by natural disasters. Some of the mechanisms that will be used to prevent the losses that accompany such disasters include community insurance. T his will be achieved through institutions owned and run by the community members especially women in order to reduce the economic burden associated with natural disasters. However, this is a concept that will be designed after consulting the affected communities to assess the needs and risks and then incorporate a participatory approach. At this level, it will be the goal of the project to carry out research and create practices of community insurance to establish mechanisms of handling economic downturns occasioned by natural disasters. Establishing Community-Based Organizations which are Sustainable Community based organizations make it possible for disaster interventions to be sustained for a long period of time. They are also responsible for promotion of good governance and equity. The project will offer its support to ensure that community based organizations take up the role of disaster management and marketing strategies in a more systematic way to reduce the risks of natural disasters. By using planned intervention measures, education and awareness will be generated through cooperatives to benefit the women (Chen 92). New Agricultural Techniques The project will strive towards the introduction of better irrigation mechanisms, cash-cropping methodologies and agro-forestry techniques. The vulnerable women will be provided with technical and financial assistance in order to effect the implementation of the techniques. Provision of technical assistance will be participatory in nature and also through production strategies. In addition, the women farmers will be given opportunities to attend agricultural fairs and other exhibitions. Works Cited Chen, Martha. Membership-Based Organizations of the Poor, Routledge New York: 2007. Print. Community Projects Funding 2009. Web. Du, Faghqin and Xinrhong Zheng. Women’s Studies in China:Mapping the Social, Economic and Policy Changes in Chinese Women’s Lives, Ewha Womans University Press: Seoul, 2005. P rint. Jacka, Tamara and Sally Sargeson. Women, gender and development in rural China, Edward Elgar Publishing: New York, 2011. Print. This proposal on Challenges of Women in China was written and submitted by user Galilea B. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Summary Chapter 1 Johnson, Whittington Scholes Essays

Summary Chapter 1 Johnson, Whittington Scholes Essays Summary Chapter 1 Johnson, Whittington Scholes Essay Summary Chapter 1 Johnson, Whittington Scholes Essay Johnson, Scholes Whittington – Exploring Strategy, text and cases Chapter 1 – Introducing Strategy Defining strategy Strategy is about the key issues for the future of organizations, or in other words, the long term direction for an organization. The description of strategy in the book has two advantages: 1. It can include deliberate, logical strategy and incremental, emergent patterns of strategy; 2. It can lay the focus on differences and competition as well as on recognizing the roles of cooperation and imitation. The long term: As strategies are often measured over years or even decennia, the importance of strategy is big. This can be easily explained in the ‘Three Horizons Framework’. The Three Horizons Framework is a figure which aims for a company to excist out of three businesses or activities, these are defined by horizons. (figure 1) Horizon 1: Basically the current core activities of a company. Horizon 2: Where companies are creating new possibilities to gain profit. Figure 1. The three horizons framework Horizon 3: Were a company create viable options, where nothing is sure. For example, research and development project and start-up ventures. Cannot predict what is coming. In short it can be said that companies should focus on the long term strategy instead of only on the short term issues. The strategic direction: Strategies follow always a kind of path or pattern. Therefore, strategies are set according to long term objectives. Most of the times, the objectives are set in order to increase maximum profit for the stakeholders. The organization: Organizations involve different, complex relationships with shareholders. These are internal as well as external. * Management is a critical factor in establishing and implementing a strategy. Levels of strategy There are three levels of strategy 1. Corporate level strategy: Has to do with the overall scope of the company and how value is added to the whole organization. 2. Business level strategy: How a company should compete in its specific market. Also called a competitive strategy. 3. Operational strategies: is about how different units of a company implements the business and corporate strategy with regard to the resources, processes and people. Defintions Strategy statement: is the summary of the strategy, should be short. Also it should consist of parts such as: goals, scope, activities and advantages. Scope: Consists of customers or clients; geographical location; extent of internal activities (vertical integration) Advantage: How the company will achieve the objectives which are set for itself in the chosen domain. Mission: What do we want to be. Vision:How do we want to achieve this. Objectives:What do we have to achieve in the coming period. Branches of strategy: There are three main braches: 1. Strategy context: Internal and external context of organizations. Researches the industry analysis, cultural analysi and the resource-based view. 2. Strategy content: Concerns content of different strategies and their level of success. Researches the choices and performances of different strategies. 3. Strategy process: studies how strategies are formed and implemented. Researches the strategic planning, choices and changes and strategy-as-practice. * Studying strategy involves different kinds of perspectives, such as psychological, social and economic views. The exploring strategy model: This model examines the understanding of the strategic position of a company (the context); assessing the strategic choices for the future (the content) and manages strategy in action (process). The strategic position: Concerned with the impact of strategy of the external environment, the company’s strategic capability, the goals of the company and the companies culture. 1. The environment: is mainly focusing on opportunities and threats which are available in the environment where the company is operating in. 2. Strategic capability: is made up about a companies resources, such as machines. Its competences are for example technical and managerial skills. 3. Strategic purpose: each company has its own mission, vision and objectives. What they are mainly focusing on is what a company wants to achieve in the future. . Culture: Organizational cultures might be important for a company, as it can influence the strategy. Therefore, it is important to know how a culture can shape strategy. The strategic choices: Examines the options in terms of direction (in which the strategy might move) and the methods (which the strategy might persue). 1. Business strategy: also called competitive strategy. How a company seeks to compete against other companies. 2. Corporate strategy diversification: the portfolio scope, or in other words, which businesses should be included in this portfolio. Diversification in mainly about the range of products and markets. 3. International strategy: form of differentiation and in which international markets a company could compete. challenging. 4. Innovation entrepreneurship: in order to survive, a company might want to be innovative at all times. Entrepreneurship, or any form of it, is therefore also a kind of innovation. 5. Acquisition alliances: Mainly about extending a company and in which way this should be implemented. By buying another company, ally or to go it solely. The strategy in action: How a strategy is formed and applied. 1. Strategic evaluation: When strategic options have been set it is important to see if they are relevant. Consequently, several factors should be kept in mind, such as, suitability, acceptability and feasibility. 2. Strategic development process: what kind of planning process should a company have. 3. Organizing: When a strategy is set, organization is fundamental in order to implement it. 4. Leadership and strategic change: Managing involves leadership and change. This is important as we live in a dynamic world. 5. Strategic practice: Who does what in the strategic process. * Issues regarding the exploring strategy model: Small companies Multinational corporations Public sectors and not-for-profits companies The strategy lenses Ways of looking at strategic issues differently in order to generate many insights. * Strategy as design: planning and analyzing * Strategy as experience: Strategy influenced by experience of managers * Strategy as variety:Initiatives, diversity and new options * Strategy as discourse: * The lenses encourages the exploration of different perspectives.

Assignment1+2 Essay Example | Topics and Well Written Essays - 1500 words

Assignment1+2 - Essay Example Leadership basically refers to people who have the capacity to bring about changes in other people. Organizations are characterized by the unique culture that is inherent in the overall working of the organization. The fast changing pace of the technology can be observed in the study of the organizations and the changing role of leadership within the organizations. The role of leaders, managers and the administrators of the organizations become more challenging when new strategy and policy decisions are introduced in the organizations. The good leadership ensures effective communication with the employees with shared vision of the new strategy thus promoting better understanding among the employees for easy adaptability to change. Hence, the knowledge of core psycho analytical concepts becomes important tools to the leadership for understanding the organizational behavior that significantly impact group dynamics.. The understanding of psychoanalytical concepts provides invaluable information regarding the socio-psychological factors that adversely affect the performance outcome of the workforce. Unconscious and repression, transference, envy and rivalry are few major concepts that considerably influence the human nature and consequently the behavior of the organization. Freud, the eminent socio-psychologist has contributed extensively towards understanding of these core psychoanalytical ingredients so that the one is better able to analyze human behavior within the prescribed social norms. Social scientists have corroborated that the psycho-analytical perspectives are important tools for understanding the hidden dynamics of human relationship, especially with regard to corporate culture, social defenses, leadership imperatives, motivation and other paradigms associated with organizational behavior (Levinson, 2002; Gabriel, 1999). The understanding equips the leadership with the necessary

American politics(energy) Essay Example | Topics and Well Written Essays - 1500 words

American politics(energy) - Essay Example Without developing renewable energy sources such as hydrogen, we face a probable future of global war over the last remaining oil. We also will aggravate global warming and the environmental pollution, possibly to irreversible levels. There is also potential for the global economy to collapse, sending our civilization into virtual decline. Most of these events are already beginning to occur, and will worsen if no new path of action is taken. In order to avoid this crisis our world is heading towards, the National Issues Forums (NIF) booklet â€Å"The Energy Problem: Choices for an Uncertain Future† suggests three possible solutions to our present energy situation. The first approach is to utilize our national untapped reserves of oil, natural gas and coal. This approach seems to merely prolong our problem of needing to find long-term alternative energy, at best buying a few more years until the world’s supply of oil is too low to avoid major global crises. This approach also continues to pollute the environment, and will destroy the some of our country’s last fragile pristine environments, such as the Alaskan wilderness. The second approach is to use more wind, solar and nuclear power. Wind and solar power may not be able to meet our high demand for energy. Nuclear power is dangerous and dirty, requiring the disposal of radioactive waste that destroys environments. Wind and solar power have the advantage that people can install this form of energy production locally in order to become more energy independent. The great part of this approach is that we can finally work to reverse climate change. When hydrogen power is also included, these renewable energy sources make the greatest choice (minus nuclear power, unless a way is found to safely clean it up). The third approach is to use less energy and use energy more efficiently. This solution is

MARKETING MANAGEMENT Assignment Example | Topics and Well Written Essays - 2000 words

MARKETING MANAGEMENT - Assignment Example Market segmentation has always been an area where a company needs to work a lot. Market segmentation is therefore defined as the procedure which a company follows to identify different segments of user inside the market place who could be possibly targeted by using different products, services and other marketing programs. Now a day’s goods and services are strictly developed by considering the wants and needs of a customer. Subsequently marketing segmentation is considered as an essential and central element of marketing for a company (Kamakura & Wedel, 2000, p.3). Now in the context of UK regional airlines segmentation can play a major role for identifying the specific business segments as well as the consumer segments and also to boost the total number of footfalls. There are two bases of market segmentation i.e. observable segmentation and unobservable segmentation. An observable segmentation include geographic, cultural, demographic and socio economic segmentation. While on the other hand unobservable segmentation includes psychographic, values and personality segmentation (Businessmate, n.d.). Among the available types of segmentation the company can make use of demographic segmentation and geographical segmentation. The company needs to target small and medium business ventures and average income group individual consumers. Therefore the company may strictly employ demographic segmentation in respect of statistics and income level. Now to target the business houses the company can offer them special prices and discounts for frequent travellers and bulk bookings. After making the segmentation and targeting the intended customers it becomes very much vital for the company to position it in the market. As positioning can be defined as how a company positions its product in the minds of the consumers (Ries, 2003, p.3). In this context it is recommended that the company must position itself as the carries which offers high facilities but at low cost. T his will surely attract bulk customers if the positioning can be properly carried out. Benefits of Segmentation It has been described that Regional Airlines will target mainly individual consumers with average income level and small and medium business ventures. The benefits which will be availed by the company for taking up this particular course of action are illustrated below. The company will be able to focus on the particular segments which will allow the marketing team to initiate different types marketing events and programs for the target group. This will also ensure in utilizing the allotted budget for marketing in the correct place. Since it becomes practically impossible to cater to each and every individual it’s always better to make segmentation (Themanager, n.d.). Therefore rather than going for a mass target the company can cater to a specific segment more efficiently. In such case the company can hugely cut down its promotional cost, there will be no need of u sing all the available promotional platforms, only which fits the requirement can be used. For example to target the business consumers the company can make use of business magazines apart from advertising in television. This will also help the company to undertake market expansion. Once a set of loyal customers are generated, the company can further expand domestically as well as in the other parts of

Brand Development For Educational Services

Brand Development For Educational Services Edumentor Educational Services, is an organization operating in its 6th year and is engaged into providing comprehensive, result oriented entrance test preparation for graduation level management courses (BBS/BFIA/BBA/BBE) at various institutes. The USP of the company is its extensive promotional strategies being implemented by the MBA Interns. Over these years, EduMentor has been able to grab a niche for itself in this highly competitive industry as it has always been focuses on product quality and delivery. A major emphasis is on the BBS/BFIA courses at Shaheed Sukhdev College of Business Studies (CBS), University of Delhi, as this is the best institution in the south East Asian Region for the same .The other institutes are the likes of IP University, Symbiosis etc. This year the company has expanded its horizon by introducing coaching for five new courses i.e. HM (Hotel Management), Mass Communication, Law, B.e.Led (Bachelors in Elementary Education) and CA (Charted Accountancy). Since students get only approximately 2 months to prepare for all the entrance tests, the institute begins its initial batches barely a day after the 10+2 examinations. Also, unlike the competition which consists of major players from the CAT/CA/CS market of other preparatory institutes, like Career Launcher, IMS, P.T. Education, BBA/BBS/BBE/BFIA is the core competency that EduMentor deals in, hence it basically operates seasonally, from about 2 months before the XIIth examinations, to about 12weeks after the same. But now this year with the launch of CA (Charted Accountancy) CPT preparation course, the company plans to operate annually. For other new courses and along with the existing ones the rest over year is spent in refining the course material, and conducting career counseling sessions at various schools (70 schools covered last year) which also provide a database of students which can be used later for over the Phone counseling, sales calls and information regarding free sessions and form dates. The role of the MBA program interns is critical to the complete process. The interns are taken in batches so that one batch works the first half of the critical activity which is the recruitment of a huge ground level workforce of associate level workers Primarily, this team of second batch interns is divided into two groups, the counseling team, that is responsible for career counseling at the respective centers and over the phone counseling of students and parents , which the author was a part of. The second group handles the vital component of the Board Centre activities. This activity aims at maximizing the promotion efforts to the core target audience, i.e., class XII students (mainly commerce stream). During this activity, 350 board examination centers were located by various methods by the team, and compiled onto a list of centers that is divided into North Delhi, South Delhi, East Delhi West Delhi. These zones are handled by zonal managers, under who up to 12 managers handle 4-5 board exam centers each. Each Zonal manager is responsible for building a team under him, which works on the D day i.e. the Board Examination day. 1.1 Company vision: EduMentor was started with the intention of providing specialized coaching to the students who wish to seek admission in BBS / BBA / BBE. Aim was not just to open a coaching institute but rather to create a Knowledge Hub where students are the top priority. That is the reason why our faculty consists only of those who have been to the best in the field of BBA/BBS/BBE, making us ‘The Only Specialist BBA/BBS/BBE Entrance Coaching Institute†. At EduMentor our core competency lies more in mentoring our students with those skill-set and weapons of education with the help of which they can easily fight their own battles and win them in the long run. Students come and go year by year but every year a lot of students are referred by old students making EduMentor. 1.2 Purpose, Scope, and Limitations of Project: Purpose: The purpose of the project is to get an overall idea about the marketing of EduMentor Educational Services. It aims at developing the promotional and business development strategies of the company after thoroughly analyzing the same of the competitors. As the aspects of this project are multidimensional so is its purpose. It will take into consideration the mutual benefit of the company coupled with gaining some practical knowledge about the Education market their overall marketing strategies processes. Value-addition to the Company Find out the various products and courses present in the industry Find various promotional and business development activity being undertaken by the company and the its competitors Make company know the best products, methods and practices present in the market and develop strategies accordingly. Find out the positive and negative aspects pertaining to specific area of operations. Suggest the company the best possible scheme coupled with awareness and timing of benefit. Overall business development of company in terms of revenue and value enhancement and making the company operations more efficient and effective for long term benefit. Academic Benefits: Got an insight of educational products and gain through knowledge of various promotional strategies. Real time experience of interacting with perspective customers and convert them into real customers. Real time experience of doing a market research practical experience in convincing the end-users to fill up the questionnaire Handling a team and act as a leader giving that winning edge which would not have come naturally Scope of Project: The objective of the project includes, the organizational Development at EduMentor Educational Services. EduMentor had entered the market of educational services 6 years back, so the basic aim of this project is Business Development that is generating business for them by attracting students year-by-year by virtue of its product and ensuring effective operational accuracy across all its centers. This would include structuring of the entire business so as to increase the efficiency of the work done at EduMentor. The project would enable EduMentor in Business development of the educational packages by reaching to the maximum number of students. Also it aims at developing promotional strategies (by keeping in mind the requirements of target audience and moves taken by the competitors) to increase conversion of students into these programs. The project will also help in measuring the students preferences for EduMentor educational package and how best EduMentor can come up with an educational package that meets the need/expectation of students based on the survey that will be done. Limitations of the Study: As this project undertaken includes a lot of activities and is very vast so considering the accuracy of all the aspects as required by the study is a major limitation. However, every attempt will be made to overcome any flaw which might occur due to this. Certain other factors which can form drawbacks to the conclusions of the project are: a) Reach The company covers Delhi NCR region, it doesnt go beyond the boundaries of our national capital, hence expansion is limited. b)Finance issues The company is not funded by outside source and due to this problem it has limited resources to offer during various Business deals which cater to improper results at the end of the season for the organization. c) HR issues The company doesnt have enough HR‟s to manage out the activity in spite of the fact that hiring of summer interns from prestigious colleges like ICFAI Hyderabad Gurgaon provides a little edge in management, still occurrence of numerous loopholes tend to occur. d) Work Definition The results and conclusions of the project cannot be generalized as the area of work assigned to me is restricted to the north zone (as Center Management) and NOIDA Zone (as Zonal Manager). 1.3Methodology:  § Ghost shopping In order gain insights of the strategies of competitors a study was conducted to gain knowledge about the business model of various competitors like Career Launcher and IMS and develop competitive promotional strategy for EduMentor accordingly and thus be the best among a few.  § Relation building Interacting with class XII students and their parents in order to get an idea of what all they expect from an institute preparing for BBA/BBS/BBE entrance exam and also to brief them about various options one has after XII. This is done by: e) Conducting counseling in various tuition centers f) On the day of the Board exams, we interact with the parents, do short term counseling and give them brief knowledge of our product and the services we offer.  § Market research The help of a questionnaire would be taken if necessary.  § Business development strategies As a part of business development strategy various activities like Board center activity was conducted throughout Delhi in order to reach the target audience. On the day of the Board exams, we interact with the parents, do short term counseling and give them brief knowledge of our product and the services we offer Also SPD (Sample Paper Distribution) forms an integral part of BCA in order to generate awareness among the target audience. The Board Center Activity is the biggest marketing tool of the organization. CHAPTER 2 PRODUCT DETAILS (STAGE 1) BROAD VIEW: PRODUCT AT EDUMENTOR EduMentor was established with the goal of providing specialized coaching to the students who seek admission in top colleges for the courses like: BBS (Bachelor of Business Studies) BBA (Bachelor of Business Administration) BBE (Bachelor of Business Economics) BELED (Bachelor of Elementary Education) HM (Hotel Management) LAW CA-CPT (Charted Accountancy Common Proficiency test) ENG (H) (Common Admission test for English hons (CATE)) At EduMentor the core competency lies more in mentoring the students to the right path of education than merely preparing them to achieve the best results. The product mainly encompasses management courses at the under graduate level. The three major courses which are offered are BBA, BBE and BBS. Providing coaching for these three courses forms the product for EduMentor along with mentoring students for the same. All the courses are three full- time professional degree courses. A BBA/BBS degree provides adequate learning of managerial skills and knowledge of business activities to the students. However, BBE (bachelor of business economics) is a management degree which lays emphasis not only on the management skills but also helps the students to get adequate knowledge about the economy and its functioning. All the three courses have been designed so as to groom professionals for future, rather than mere academicians or â€Å"degree holder†. The course has kept in consideration the needs of the industry, so that students are job ready after their graduation unlike in the traditional sources where they are required to undertake additional professional courses to find a job. The approach to learning is a very practical one, complete with industry case studies, role plays and a lot of industry interaction. EduMentor provides coaching for undergraduate management courses. The primary programs being: BBS (University of Delhi) BBE/BFIA (University of Delhi) BBA (I.P. University, Symbiosis Pune, Christ Bangalore etc.) The Newly launched programs being: BeLed (University of Delhi) HM (I.P. University, Symbiosis Pune, etc.) CATE (University of Delhi) CA CPT (Institute of Charted Accountants of India) LAW (Various Universities throughout India) MASSCOMM (Various Universities throughout India) 2.1) BBS:BACHLOR OF BUSINESS STUDIES It is the prime pitch made by EduMentor; the company pitches itself to be the only specialist institute for its entrance coaching. BBS is a professional degree which has been designed on the same pattern as MBA programs. The subjects for the course are taken up from the curriculum of best ranking MBA colleges in India. During the two years or 4 semesters of BBS, students study the basics of all functions of management namely finance, marketing, human resource and specialize in one of these in the final year. BBS is an outstanding general management program, the curriculum for BBS is rigorous, flexible, and continually enriched with the latest developments in management theory and practice. The academic calendar is based on six semesters each six months in duration, followed by the University examinations. The Bachelor of Business Studies program enables graduates to think conceptually and adapt to change. In particular, the program is designed to: Develop intellectual and interpersonal skills Emphasize the broad economic, financial and managerial dimensions of dynamic business environment Facilitate the integration of academic knowledge and practical work experience Foster a high degree of professional competence in a specialist area Produce innovative and creative graduates Produce graduates who are motivated to continue lifelong learning and who cope effectively with change. Graduates of the Bachelor of Business Studies degree can look forward to a broad range of career opportunities in the dynamic and competitive environment of todays business world. 2.2) BBA: BACHELOR OF BUSINESS ADMINISTRATION BBA aims at transforming a student into a corporate personality. This course with its intensive syllabus and a wide range of value addition modules enables the student to aspire for higher studies in premium business schools and India and abroad. Being a professional course it ensures a healthy balance between theoretical foundation and practical exposure to the present day business world. A quality BBA program offers more skill enhancement and practical knowledge than usual degree courses. Like an MBA program, learning through case studies, group activities, project writing, presentations, summer internship, etc. form an integral part of a BBA program. BBA graduates have an edge over others and are sought after by the industry owing to the exposure the course offers to operational environment in the field of Business. Most of the BBA programs require a candidate to pass in Class 12 / HSC examination. Some of the institutes may demand minimum marks of 50% in class 12 as an eligibility to pursue the program. However, students who have appeared their H.S.C examination and awaiting their results are also eligible to take these tests. 2.3) BBE: BACHELOR OF BUSINESS ECONOMICS BFIA: BACHELOR OF FINANCIAL AND INVESTMENT ANALYSIS Economists study the optimum use of financial resources for the success of an organization to increase productivity. They study production, distribution and consumption of goods and services on the application of economic policy in particular area such as finance, labor, agriculture, energy and health. The program- Bachelor of business economics is designed to develop broad business analytical skills as well as the technical knowledge required within the economics and finance environment. You will focus on the application of economic, finance and statistical theory to common business problems. Furthermore, class presentations, simulations and group assignments are used extensively to develop essential personal qualities including clear thinking, resourcefulness and the ability to work in a team and perform under pressure. As a BBE graduate one is expected to gain the necessary conceptual abilities, analytical skills and knowledge to equip one for a variety of professional career opportunities in industry, commerce or government service. In BBE the student verifies and reports how something is put into practice. As well as in the ability as in the activity the deepening of knowledge is the core factor. The students have to acquire an insight in the different functions that can be distinguished in a company, such as production, logistics, finance, marketing, informatics, control, etc. Future business economists are to be educated to deal with company problems in an integral way. Special emphasis is placed on ensuring the students qualifications for the job market and providing them with the necessary skills for academic research and further studies. As far as BFIA is concerned most management programs in a developing country are industry specific. Finance is one such area, which also happens to be an important subject, especially in todays global scenario. The rationale behind this course is to introduce students to the subject before they take it up at the MBA level as an elective. Furthermore, the thrust of the programs is on exposing the students to real time business problems, through three years of rigorous industry training, which runs simultaneously with theory classes. They are sent to Housing Finance Companies, Chartered Accountancy Firms and even to the Stock Exchange Board for experience. This course is meant for students who are keen on working in the core areas of finance, mainly with investment companies, capital markets, foreign exchange dealers, banks, mutual fund operations, insurance sector or finance companies. USP: Hard core finance content 30 Papers covered in six semesters. The opportunity for hands on training with our industrial partners. The papers covered in this course range from introduction to business and finance, to focus on areas like corporate taxation, auditing, corporate restructuring, merchant banking, investment analysis, portfolio management, etc. Pre Admission forms are not accepted. NEW PRODUCT LAUNCH THIS YEAR 2.4) B.El.Ed: BACHELOR OF ELEMENTARY EDUCATION The Bachelor of Elementary Education (B.El.Ed.) program is a four-year integrated professional degree program of Elementary Teacher Education offered after the senior secondary (class XII) stage of school. Conceptualized by the Maulana Azad Centre for Elementary and Social Education (MACESE) of the Department of Education, University of Delhi and launched in the academic year 1994-95, the program is an attempt towards fulfilling the need for professionally qualified elementary school teachers. B.El.Ed. is designed to integrate the study of subject knowledge, human development, and pedagogical knowledge and communication skills. Both professional and academic options are available to students who graduate with a B.El.Ed. Degree. The program aims to produce graduates of high caliber in the field of teacher education. A lot of effort is spent in the training of students and giving them a supportive and stimulating environment. A good number of students have been placed in government and private schools as professionally qualified elementary school teachers. Others are pursuing post-graduate studies and research in disciplines like education, linguistics, psychology, languages, history, social work, sociology, mathematics and political science. Many B.El.Ed graduates are pursuing research in educational studies in Central Universities. Some of them are working as teacher educators. 2.5) HM: HOTEL MANAGEMENT The boom in the tourism industry has resulted in the immense growth of hotel industry in India. The hotel industry promises a bright future for anyone who wishes to take up a career in this segment. The students opting for hotel management career courses must have an affinity towards socializing and understanding the needs of the people. As hotels fall under the service industry, the motive of hotel management courses in India is to prepare the students to face the challenges of this competitive world. As far as tourism industry in India is concerned, it is attracting tourists from across the world and this definitely calls for quality hospitality. Hotel Management as a Career Option Hotel management is one of the most interesting career options in the contemporary job market. Career training from a recognized and reputed hotel management institute is just an icing on the cake. In India there are many hotel management institutes and colleges which provide hospitality or hotel management courses. Hotel Management Course Admissions These hotel management courses make one aware of the operating-sections of the hotel industry like front office, general operations, sales and marketing, food and beverage, service keeping and catering. Candidates seeking admission to the hotel management courses in India need to pass their 12th standard examination with English as a subject. Students with a bachelors degree from any recognized university may also join some of the management training schemes offered by various institutions. Admission depends on the performance of the students in the written admission test, personal interview round and group discussion session. The time duration of the courses offered by several institutes may vary from six months to three years. Hotel Management Course Scope Hotel management job opportunities exists both in the private and public sector. One can look for various openings available in the hotels of the nation. Most of the hotels in India offer lucrative pay packages to the suitable candidates. The jobs offered are satisfying as well as highly rewarding. 2.6) CATE: COMMON ADMISSION TEST FOR ENGLISH (H) The Common Aptitude Test for English (CATE) for admission into the highly sought after B.A English (Honors) program offered by the Delhi University (DU). According to the CATE-2010 information bulletin, teachers of English at DU feel that a candidates good performance in the Class 12 English examination does not necessarily mean that they have an aptitude for studying English Literature. Earlier, the entrance tests for admissions to the English Honors course offered by colleges at DU were all conducted individually by the colleges themselves. The university administration had decided to change the system as it was believed that too many English entrance tests would put excessive pressure on candidates. 2.7) CA CPT (Common Proficiency Test) It is an entry level test for Chartered Accountancy Course. It is a test of four subjects i.e. Accounting, Mercantile Laws, General Economics and Quantitative Aptitude. This test is of 200 marks. This test is divided into two sessions of two hours each: A Simplified Entry to the Chartered Accountancy Course CPT will replace existing Professional Education (Course-I) which requires 10-month study period followed by an exhaustive theoretical examination. CPT is an objective type test to be held every February, May, August and November. This will reduce long waiting for entry to the chartered accountancy education and training. Common Proficiency Test will be objective type multiple choice based examination. Candidates will be allowed to opt for Hindi medium Question Paper Booklet for answering the questions. Detailed information will be found given in the Information brochure. PROGRAMMES OFFERED The BBS/BBA/BBE program is offered in two formats: Classroom Correspondence (Till last year) Table 1 Features Classroom Correspondence Program Program Basic Reference Material Yes No Classroom Training Yes No Class Assessment Tests Yes No Comprehensive Tests Yes No Simulated Tests Yes No Competitive Test Ranking Yes No GD PI Training Yes No The company provides a specialist coaching for the management courses, substantiating the claims with excellent course material, results and the best faculty pool from the industry. The advantage of being a firm of CBS alumni initiative provides it with extensive knowledge of the product and process forming the core advantage for the company. CHAPTER 3 SEGMENTATION, TARGETING AND POSITIONING 3.1SEGMENTATION The purpose for segmenting a market is to allow your marketing/sales program to focus on the subset of prospects that are most likely to purchase your offering. If done properly this will help to insure the highest return for your marketing/sales expenditures. Depending on whether you are selling your offering to individual consumers or a business, there are definite differences in what you will consider when defining market segments. At EduMentor, the kind of segmentation that is done is, segment marketing, based on a) Nature of school, i.e. public or private schools. Segmenting schools on the basis of its ownership, so that economically less privileged students of government schools can also be targeted, is unique to only EduMentor. No other player in the market, cater to the untapped potential of government school students. b) The segmentation can also be done on the basis of subjects studied at the +2 level. Like on the basis of stream: commerce, Science and humanities. Though student from any stream can apply for these entrances, but the target market becomes a little specific when considering commerce students, because often these entrances and other related courses are the first choice for them. Likewise, even within commerce students, the market can be segmented on the basis of subject mathematics, studied at the +2 level. Mathematics is essential for the entrance exam of BBE; hence, the students with commerce with maths can be motivated in that direction. 3.2TARGETING Targeting is the second stage of the SEGMENT Target POSITION (STP) process. After the market has been separated into its segments, the marketer will select a segment or series of segments and target it/them. Resources and effort will be targeted at the segment. Since BBS is a management related course it is a primary option for commerce students, so the biggest target students for the organization is students with commerce background. Humanities are going out of fashion, and the courses like Mass Communication and Hotel Management have tests on same pattern as of BBS. So, BBA training can help a student aspiring to clear a Mass Communication entrance test and also BBA entrance, like a backup option. After the primary data collection, the strategy used to reach to the prospective customers was done on the following segmentation. 3.3POSITIONING The organization has managed to form a niche for itself, in presence of strong competition from established players in the market. The positioning of the brand has been done from the very beginning, on two important propositions: The organization being the only institute for providing specialized coaching to the students who seek admission in BBS / BBA / BBE. That is the reason why the institutes faculty consists only of those who have been to the best BBA/BBS/BBE MBA institute making us „The Only Specialist BBA/BBS/BBE Entrance Coaching Institute‟. At Edumentor, the core competency lies more in mentoring the students to the right path of education than merely preparing them to achieve the best results. The core team comprises of alumni of Shaheed Sukhdev College of Business Studies and the leading MBA institutes which enable the organization to guide the students, the right things at the right time. Plus, the team, being CBSites, are more aware of the changes which have taken place in the pattern of the written test, GD and PI over the years. In fact, the core team consists of members who are involved in suggesting ways of improvement in the selection process at CBS in capacity of being Alumni of Shaheed Sukhdev College of Business Studies. Hence the STP (Segmentation, Targeting, and Positioning) for EduMentor can be summarized as follows: 3.47 Ps @EduMentor The top most players for undergraduate management coaching is I.M.S. in Delhi with maximum number of enrolments in various consecutive years, so methodology used by the I.M.S was analyzed so as to understand the need of the market and develop the strategies for EduMentor. PRODUCT: The main product of EduMentor is coaching in BBS/BBE/BBA. It has expanded its horizon by diversifying its portfolio covering various undergraduate entrance exam coaching. The undergraduate coaching product comprises of:- BBA/BBA/BBE entrance coaching CLAT : LAW entrance coaching Hotel Management Bank PO Media Fashion B.El.Ed CA CPT PLACE: EduMentor has its centers all over Delhi with a strong distribution channel. The centers are located all over Delhi are easily accessible making it a suitable option for the target audience. The centers are all located at prime locations providing it a higher visibility over the competitors. 13EduMentor Educational Services. PRICE: The price of EduMentor is slightly higher as compared to the other players present in the market. It reflects that EduMentor charges a premium on its price in lieu of its brand value and the market holding. The price of EduMentor varies from one zone to another depending on the demographic factors (mainly income) depending on affordability of the product at the place as well as the competition in that region. The pricing strategy forms the main part of competitor analysis as some segments of the market are price sensitive and respond sharply to the price variations in the market. The price for coaching in Delhi is kept at Rs.12, 500 by EduMentor PROMOTION: EduMentor being a zonal level player enjoys high brand awareness in Delhi and NCR region. The agenda of promotion for the company is to make the audience aware of the product offerings and remind them about them being the market leader. Due to Financial back-up, various ways used by them to do the promotion are:- Mobile ads (bulk SMS) IP College Activity Board Centre Activity Edupro(Ex-Student Referral Program) PEOPLE: Workforce at Edumentor comprises of very few permanent employees and because this company operates seasonally so major chunk of workforce constitutes of 45 MBA interns for three months. This team represents Edumentor in its peak season PROCESS: